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SEO complements content marketing efforts by optimizing content and making it easier for your target audience to find it. Rank high in SERPs and persuading people to click through is the ultimate goal here. Always remember to offer different choices to your customers, so that they don’t get bored. Cross-selling , on the other hand, is a method for selling related products to a consumer. For instance, if a customer is buying a hair straightener, you can cross-sell hair straightening products to them. Translate that to a year, and you are losing a whopping $60,000 in upsells! What is e-commerce skills? While e-commerce requires customer-focused skills like communication and marketing expertise, professionals who run e-commerce platforms can benefit from technical skills like UX design and data analytics. Square has the tools to run your business — on your own terms. To help celebrate businesses paving their way forward, we partnered with Forbes onthe Next 1000 initiative...